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KPMG report: "Profiting from the poor? Considerations for Investing at the Base of the Pyramid"

Publicado el 18/12/2008 por Gastón Bilder, International Legal Counsel - Community Relationships http://www.blogger.com/profile/13174963590180153851 noreply@blogger.com 0 http://derechoyrse.blogspot.com/2008/12/kpmg-report-profiting-from-poor.html

Building on a series of in-depth interviews with leading multinational companies, KPMG's report intends to help companies decide whether and how to approach low-income consumers in emerging economies. With a company's profit considerations serving as the starting point, KPMG proposes a number of steps for the scoping, implementation and impact measurement of so-called 'base-of-the- pyramid' strategies. Derecho y RSE en América Latina - Gastón Bilder

bop strategy poverty estrategia